In 2016 Snapshot will launch a new Hotel Analytics platform. There are a multitude more ways data can help organisations to make accurate and fast business decisions and sell their product effectively if they are able to leverage data properly. KPMG’s report Going beyond the data: turning data from insights into value found that 97% of organizations say they are using Data and Analytics in some area of the business and 81% of respondents have improved their understanding of customers. In these videos experts discuss services they offer to the hospitality industry and its customers: Relevant information and statistics can be provided by data collection or research services, or can be a result of good data systems within a hotel. And only 14% think they have all the talent and capabilities they need to fully leverage data and analytics. Only 19% say they are currently ‘very satisfied’ with the insights their Data and Analytics tools provide. Please write to fill the contact form, for a quick chat.A report from KPMG has found that 58% of organizations have difficulties evaluating data quality and reliability.
We at Vafion, specialize in providing product engineering services to hospitality and travel companies. Travelocity, Groupon, and Expedia all said in recent articles that they offer such exclusive offers to their app users.Īs hospitality industry is updating its technology, now are you wondering if your mobile presence or business solutions meet all your expectations? If you want users to stick with your app, give them app-exclusive offers, options, or services to make it worth their while. 5) Valuable Exclusive Offers to App Users Hyatt’s app, provides easy access to Uber and car rentals, including estimated price for a trip, confirmation codes, phone numbers, reservation dates and times, etc. They’ve also incorporated Scratchpad so customers can save an itinerary they’ve started putting together, allowing them to return to it later using their tablet or any other Web-capable device.ĪirBnB simplified its mobile user experience by turning to larger, cleaner images, hoping to entice users to move from browsing to booking. Here are certain examples from travel and hospitality industry that brought their apps to increase their customer satisfactionĮxpedia’s new app for tablets offers a streamlined user experience, allowing combined flight and hotel searches. So it is necessary for all travel and hospitality website to move to responsive design for better results.Īccording to the report from Google, 46% of leisure travelers (and 61% of business travelers) use a smartphone to check into their flight. Many users search on their smartphones on Google for travel information, and if the mobile site doesn’t appear, their mobile experience will be less satisfactory. Visual review content is another technique i.e reviews can be summarized in a bulleted list, as bar charts, highlights of “tops and flops”, and more.ģ) Responsive Web Design to Increase Mobile Conversion This means that reviews must be presented in a digestible format. Summarizing and optimizing reviews for mobile users also increases conversion rate. Travel reviews are critical in decision-making, and it’s now a requisite to make them easily accessible on your mobile optimized sites and apps. Mobile shoppers who view customer reviews show a 133% higher conversion rate. 2) Reviews to increase mobile conversions Studies shows that tablet users “require deep, visually enhanced content” while mobile users require “slimmed-down content”. This means that to increase mobile conversion rates, you need more graphics than text. This helps to increase visitors to your site and thus more traffic and conversion rate.
Positive user generated contents with easy click-share buttons can produce positive effect to travelers and thus they click and share your contents in social medias like facebook, twitter etc.
Quality contents can also increase your search engine rankings.
If your content quality is not good traveler won’t stick around to your website. Quality content with pretty pictures can sell your property or attract travelers to your site. Every traveler will be looking for solutions that they can enjoy and solves their problems. 1) Content is always the KingĬontent is necessary for both your mobile as well as desktop website. Here are the trends marketers should know when it comes to mobile marketing. This is already the case within many emerging markets and it made each and every organization to re-think about its digital strategy. When it comes to the leaders in Travel and Hospitality industry, they structure their mobile apps to get best success results for their brands. In today’s world, Smartphone and tablet has become the most preferred devices to surf the Internet. Mobile marketing has emerged as today’s trend, and mastering it can make the difference between increased conversion and stagnation.
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